Nearly Two-Thirds of Shoppers Now Let AI Tell Them What to Buy

Remember when shopping meant wandering around a store or scrolling through endless product pages? Those days are disappearing fast.

New data just dropped showing that 64% of consumers now use artificial intelligence to discover products. That's not a niche tech crowd. That's nearly two out of every three shoppers letting AI guide their purchasing decisions.

What does this actually look like in practice? It's things like asking ChatGPT "what's the best laptop under $1,000?" instead of reading 47 review articles. It's AI shopping assistants on retail websites that learn your preferences and suggest items before you even know you want them. It's tools that compare prices, read reviews, and make recommendations all in seconds.

Major retailers are scrambling to keep up. Ashley Furniture just launched an AI-powered shopping experience. Debenhams Group partnered with PayPal to create the UK's first AI-driven shopping platform using something called "agentic AI," which basically means the AI doesn't just suggest products but can actually complete purchases for you.

The shift is happening faster than anyone predicted. Just two years ago, most people used AI as a novelty. A fun chatbot to play with. Now it's becoming the default way people shop.

For businesses that haven't figured out their AI strategy yet, the clock is ticking. Your customers are already there.

As reported by OpenTools.

Source: OpenTools