Anthropic's Super Bowl Ad Roasting ChatGPT Actually Worked — Downloads Jumped 32%
Anthropic took a direct shot at OpenAI during the Super Bowl, and the numbers are in. It paid off big time.
Remember that Super Bowl ad where Anthropic basically called out ChatGPT for showing ads to its users? Turns out it was one of the smartest marketing moves in AI history.nnThe numbers are now in, and they're wild:nn- Claude downloads jumped 32% in the three days after the Super Bowln- Daily active users increased 11%n- The app shot up to #7 on the Apple App Storen- Website visits rose 6.5%nnThe ad's message was simple: while ChatGPT is now showing you advertisements, Claude keeps things clean. And clearly, that resonated with a LOT of people.nnThis comes at an interesting time — OpenAI recently started displaying ads inside ChatGPT to boost revenue, while Anthropic has been going the opposite direction by making MORE features free (they just opened up file creation, connectors, and skills to free users).nnThe AI wars are getting spicy, and consumers are the ones winning.nnAs reported by CNBC.
Source: CNBC
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