The Biggest Software Conference Just Changed Its Name to Include "AI." That Tells You Everything.
SaaStr, the conference that defined the software industry, rebranded to SaaStr AI. When even the establishment changes its name, you know the shift is real.
SaaStr has been THE conference for software companies for years. If you work in tech, you know SaaStr. It's where deals get done and trends get set.
They just renamed it to "SaaStr AI."
That might sound like a small thing, but it's actually a massive signal. When the biggest conference in an industry changes its name, it means the old era is officially over.
The leaders behind SaaStr also changed their own titles to include "AI." It's not just branding. They're saying: if you're still just a "software company" in 2026, you're already behind.
The takeaway for everyone: AI isn't a feature anymore. It IS the product. Every company is becoming an AI company whether they planned to or not.
As reported by The New York Times.
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